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Pinterest formats

Static pin and video pin sizes for Pinterest, with 2:3 defaults, readable titles, and discovery tips.

Pinterest is a discovery network. Pins should look intentional in the feed, with readable titles on the creative itself.

Static pin

Best default: 2:3 at 1000×1500.

Why: this is the long-standing sweet spot for standard Pins. Avoid going much taller than about 1:2.1, or the feed may truncate the bottom.

Creative tips:

  • Put a clear title on the pin (high contrast)
  • Show the outcome or product clearly
  • Keep text large enough for mobile
  • Prefer vertical compositions over wide banners

How to ask:

  • “Pinterest pin, 2:3 at 1000x1500, high-contrast title on the image, lifestyle product shot, short description.”

Video pin

Best default: 9:16 at 1080×1920 (with 2:3 as a useful alternate when you need a static-like frame).

Keep the title readable on the cover frame. Open with a visual hook; many people decide in the first second whether to watch.

How to ask:

  • “Pinterest video pin, 9:16, short demo, readable title on the first frame, soft CTA in the description.”

Description and discovery

  • Lead the description with keywords people actually search
  • Match the on-pin title to the promise in the description
  • Link to a relevant landing page or blog post when you have one
  • Design for saves and clicks, not only likes

Common mistakes

  • Pins taller than ~1:2.1 that get cropped awkwardly
  • Tiny text that fails on mobile
  • Landscape creatives that look small in the vertical feed
  • Titles only in the description (not on the pin image)

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